Allure Best of Beauty Winners
All 350 products that won Allure Best of Beauty (2025), ranked by consensus — the number of distinct major beauty publications that independently awarded the same product. How we verify.
Dove
Deep Moisture Body Wash
$11

Charlotte Tilbury
Matte Revolution
$35

Summer Fridays
Jet Lag Mask
$49
Supergoop
Unseen Sunscreen SPF 50
$38

Beekman 1802
Goat Milk Soap
$16
Cécred
Restoring Hair & Edge Drops
$56

Dior
Diorshow Overvolume Mascara
$38

Flamingo Estate
Exfoliating Peppermint Soap Brick
$44

Hero
Mighty Patch Original
$13

ISDIN
Fusion Water MAGIC
$38

K18
AstroLift Reparative Volume Spray
$46

Pattern
Hair Steamer
$169
Rare Beauty
Positive Light Silky Touch Highlighter
$27

RŌZ
Evergreen Style Cream
$32

Tower 28
GetSet Matte Powder Blush
$22
Violette_FR
Lip Nectar
$29

YSE Beauty
Your Favorite Ex Exfoliating Pads
$75
Anastasia Beverly Hills
Volumizing Tinted Brow Gel
$22

Aprés
Gel Couleur
$35

Armani Beauty
Luminous Silk Concealer
$42
Beautyblender
Original Makeup Sponge
$20
Belif
Aqua Bomb Eye Gel
$32

Chantecaille
Blanc Peony Face Cream
$370
Colgate
Total Active Prevention Whitening Toothpaste
$5
Creme of Nature
Argan Oil from Morocco Moisture & Shine Shampoo
$8.47

Cyklar
Perfume Oil in Vanilla Verve
$24

Danessa Myricks
Yummy Skin Setting Spray
$36
dpHue
Glossy Glaze
$29

Drunk Elephant
Mello Marula Cream Cleanser
$36

Dyson
Airwrap Multi-Styler
$599.99

EltaMD
UV Skin Recovery SPF 50 Red Color Correcting Green Tint Broad Spectrum SPF 50
$52

Fable & Mane
HoliRoots Hair Oil
$38

Fenty Skin
Butta Drop Whipped Oil Body Cream
$45
Flamingo
Body Wax Kit
$10
Glamnetic
Press-On Nails
$16

Glossier
Boy Brow Arch
$24
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Haus Labs By Lady Gaga
Triclone Skin Tech Medium Coverage Foundation
$49
JVN
Revive Rapid Repair Bond Gloss
$36
L'Oréal Paris
Elnett Hairspray
$16

L'Oréal Professional
AirLight Pro
Lush
Bath Bomb
$8

Make Beauty
Skin Mimetic Concealer
$28
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Make Up For Ever
Artist Color Pencil
$25

Makeup by Mario
F4 Dual-Ended Foundation and Face Brush
$32
NAILS.INC
It's Topless Nail Polish
$11
Native
Moisturizing Body Wash
$11
NOYZ
Solid Fragrance
$42
Olay
Super Cream With Sunscreen SPF 30*
$31
OleHenriksen
Violet Ice Cold Plunge Pore Mask
$42

Oribe
Serene Scalp Densifying Shampoo
$52

Rhode
Barrier Butter
$36

Saie
Glowy Super Gel
$30
Saltair
Multi-Lipid Body Butter
$22

Shark
Air Styling & Drying System
$449
Shark Beauty
CryoGlow Red Blue & Infrared iQLED Face Mask & Under Eye Cooling
$349.99

SheaMoisture
Kalahari Melon Oil Curl Stretch Multi-Tasking Volume Cream
$15
Shiseido
Urban Environment Mineral Clear Sunscreen SPF 50
$38

SkinCeuticals
P-Tiox
$150

SkinMedica
HA5 Hydra Collagen Replenish + Restore Hydrator
$192
Tangle Teezer
The Ultimate Detangler Extra Gentle
$17

Tilt Beauty
Lashscape Mascara
$28
Touchland
Power Mist Hydrating Hand Sanitizer
$30

Tree Hut
Shea Sugar Scrub
$9
Tresemmé
Lamellar Gloss Finishing Oil
$23.99
Urban Decay
24/7 Glide-On Eyeliner Pencil
$23

Youth to the People
Superfruit Gentle Exfoliating Cleanser
$39
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YSL
Loveshine Plumping Lip Oil Gloss
$40

AAVRANI
Scalp Detox Jelly Cleanser
$34

Act + Acre
3% Stem Cell Peptide Treatment
$120

Aestura
Atobarrier 365 Cream Mist
$24

Ami Colé
Skin Melt Loose Powder
$22

Angela Caglia
Cell Forté Serum
$325

Aprilskin
Carrotene IPMP Clearing Solution
$15

Ardell
Seamless Underlash Extensions
$16

Armani Beauty
Luminous Silk Acqua Highlighter
$39
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Athena Club
Fluffy Shave Butter
$18

Aveda
Be Curly Advanced Co-Wash
$50

Aveeno
Daily Face Cleanser Foaming Gel
$8

Baby Tress
Edge Styler
$8

Balmain Beauty
Carbone
$190

Barefaced
Shaving Kit
$115

Batiste
Light Dry Shampoo Mellow Melon
$12

Beauty Power
Nail Care Set
$18

Being Frenshe
Magnesium Bath Salts in Lavender Cloud
$21

Benefit Cosmetics
Mighty Fine Brow Pen
$28

Billie
Revive Body Wash
$8

Biolage Professional
Hair Spa Color Last Shampoo

Biolage Professional
Hair Spa Color Last Conditioner

Biossance
Pro-Peptide Lip Perfector
$20

Bobbi Brown
Vitamin Enriched Face Base Moisturizer & Primer
$69

Bondi Sands
Everyday Gradual Tanning Milk
$20

BRIXY
Blemish Control Facial Cleanser
$16

Bumble & Bumble
Bb.Hairdresser’s Invisible Oil Long Last Styling Cream
$39

Cair
Detangling Hair Mist
$82

Caudalie
Vinopure Acne Serum
$49
Cécred
Parting Tail Comb
$18

CeraVe
Gentle Hydrating Conditioner
$10.99

CeraVe
Gentle Hydrating Shampoo
$10.99

Ceremonia
Dry Shampoo con Arrowroot
$28
Cetaphil
Gentle Skin Cleanser
$13

Chanel
Chance Eau Tendre Body Oil
$132
Charlotte Tilbury
Airbrush Bronzer
$58

Chris McMillan
The Styling Balm
$38

Clairol
Root Touch-Up 2in1 Color + Volume Spray
$8
Clinique
Pop Lip + Cheek Oil
$27
Clinique
High Impact Gel Tech Eyeliner
$28
Cocokind
Electrolyte Water Cream
$20

Cocolab
Cocofloss
$10

Colleen Rothschild Beauty
Radiant Cleansing Balm
$65

ColourPop
Liquid Blush
$10

Compagnie de Provence
Liquid Marseille Soap
$32

Corpus
Nº Green Deodorant Stick
$26
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CoverGirl
Outlast Forever Velvet Pigment
$5

Creme of Nature
Argan Oil from Morocco Perfect Edges Firm Hold Edge Control
$6

Crest
3D Whitestrips Professional Effects
$39

Crown Affair
The Hair Towel
$55

Curlsmith
Curl Defining Styling Soufflé
$28

Dae
Desert Detox Clarifying Shampoo
$26

Danessa Myricks Beauty
Twin Flames Multichrome Pigments
$28

Dearcloud
Sunny Defense SPF Stick SPF 50+ PA++++
$18

Dedcool
Mochi Milk Fragrance
$90
Dermalogica
Dynamic Skin Strengthening Serum
$92
Dermelect
Extracts 3-in-1 Soy Nail Polish Remover
$14

Dial
Antibacterial & Sensitive Liquid Hand Soap with Aloe
$18

Dieux
Deliverance 3-in-1 Serum
$69

Differin
Adapalene Gel 0.1%
$24
Dior
Rouge Dior On Stage
$48
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Diptyque
Home Fragrance Diffuser in 2L
$490

Dolce Glow
Lusso Self-Tanning Mousse
$49
Dove
Advanced Care Cool Essentials Antiperspirant Dry Spray
$8

Dove
Intensive Repair 10-in-1 Serum Mask
$10

Dr. Althea
Pure Grinding Cleansing Balm
$23

Dr. Idriss
Major Fade Flash Mask
$48

Dr. Loretta
Barrier Enhancing Milky Essence
$50

Drunk Elephant
T.L.C. Glycolic Body Lotion
$30

Drybar
Hot Toddy Heat Protectant Mist
$31
E.L.F.
Skin Holy Hydration! Thirst Burst Drops
$13
E.L.F. Cosmetics
Halo Glow Powder Filter
$15
E.L.F. Cosmetics
Glow Reviver Lip Oil
$9
EcoTools
Better Brush Volumizing Round Brush
$16
Elemis
Superfood Facial Oil
$72

Ellis Brooklyn
Marshmallows Hair & Body Fragrance Mist
$24

Eos
Vanilla Cashmere Body Lotion
$9
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eSalon
Custom Hair Color Set
$32
Essence Makeup
The Slim Stick
$5
Estée Lauder
Double Wear Stay-in-Place Concealer
$34

Estée Lauder
Re-Nutriv Ultimate Diamond Age Reversal Eye Creme
$210

Evolvetogether
Deodorant (monaco deodorant, havana deodorant, taormina deodorant, tulum deodorant)
$26

Fatboy
Perfect Putty
$18

Fenty Hair
The Homecurl Curl-Defining Cream
$31

FHI
Innovator The Curve Pro Styling Iron 1”
$200

First Aid Beauty
KP Bump Eraser Body Scrub with 10% AHA
$20
Flamingo
Refillable Dermaplane Razor
$18
Florence By Mills
Love Core Black Cherry Hair & Body Mist
$18

Garnier
Fructis Sleek & Shine Frizz Tamer
$10
Garnier
Erase It All Makeup Cleansing Balm with Hyaluronic Acid
$14

Gel By Essie
Nail Polish
$10
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Gen See
Spectator Sport Mascara
$26
GHD
Wave
$239

Gillette Venus
MoistureGlide Razor
$15

Gisou
Honey Infused Hair Perfume
$44

Glow by Daye
G x D Adjustable Satin Bonnet
$19.99
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Glow Recipe
Glass Balm Lip Treatment
$22

Gold Bond
Healing Sensitive Daily Body & Face Lotion
$10

Good Dye Young
DYEposit
$20

Goody
Ouchless Seamless Hair Elastics
$5

Göt2b
Glued 2-in-1 Brow and Edge Gel
$8

Guerlain
Rouge G
$38
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Half Magic
Sparklestik Eye Crayon
$25

Haus Labs By Lady Gaga
Bio-Radiant Glassy Highlighter Balm
$30

Head & Shoulders
Bare Soothing Hydration Shampoo
$20

Hello Updo
Flora Silk Scrunchie Set
$32

Herbal Essences
Honey Daily Moisture Shampoo

Herbal Essences
Honey Daily Moisture Conditioner
$12.97

Hermès
Barénia Eau de Parfum*
$113

Homecourt
Cece Room Deodorant
$45
Hot Tools
Pro Artist 24K Gold Extended Barrel Curling Iron
$70
Hourglass
Phantom Volumizing Glossy Balm
$38
House of Lashes
Iconic line
$8.99
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Hung Vanngo
Color Story Eyeshadow Palette
$49
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Ilia Beauty
Eye Stylus Shadow Stick
$32

Ilia Beauty
Blending Brush
$27

Infiniment Coty Paris
Encore Une Fois

InnBeauty
Project Elastic Skin Firming & Plumping Vegan Growth Factor Serum
$46

Innisfree
Daily UV Defense Mineral Sunscreen Broad Spectrum SPF 45
$22

Iota
Supermochi Body Exfoliator+
$39

iS Clinical
Retinol+ Emulsion 0.3
$117
Isima
Súperbomba Triple Repair Peptide Mask
$38

Isle of Paradise
Self-Tan Drops
$30

Jennifer Behr
Amira Jaw Clip
$195

Jo Malone London
Raspberry Ripple
$90
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Joey Healy
Luxe Brow Powder
$28

John Frieda
ULTRAFiller+ Shampoo
$11.99

John Frieda
ULTRAFiller+ Conditioner
$9

Jones Road
The Blush Brush
$36

Kate Somerville
ExfoliKate Intensive Exfoliating Treatment
$88

Kate Somerville
EradiKate 3% Sulfur Daily Foaming Cleanser
$39

Kerasilk
Smoothing Mask
$52
Kérastase
Première Bain Décalcifiant Réparateur
$46

Kérastase
Première Fondant Fluidité Réparateur
$50

Kiehl’s
Ultra Body Mega Moisture Squalane Cream
$49

KJH.brand
Hyper Shine Lite Pigment
$26

Kosas
Wet Lip Oil Gloss
$24

Kulfi
Badi Lash Mascara
$26
Kylie Cosmetics
Skin Tint Blurring Elixir
$34

L’Artisan Parfumeur
33 Abyssae
$314

L’Oréal Paris
Infallible 3-Second Setting Spray
$11
La Roche-Posay
Anthelios UV Pro-Sport Sunscreen SPF 50
$33

Lake & Skye
11 11 Vanilla Eau de Parfum
$98
Lancôme
Lash Idôle Flutter Extension Lengthening Mascara
$30

Laneige
Bouncy & Firm Lip Treatment
$26
Laura Mercier
Translucent Loose Talc-Free Setting Powder Ultra-Blur
$48

Le Mini Macaron
Lunegloss Revitalizing Serum Pen
$10
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Lisa Eldridge
Kitten Flick Liquid Eyeliner
$32

LolaVie
Exfoliate & Detox Scalp Shampoo
$39

Lottabody
Wrap Me Foaming Mousse
$4

Lush
Super Milk Conditioning Hair Primer
$23

LYS Beauty
Triple Fix Blurring Skin Tint Foundation Stick
$27

Ma:nyo
Pure Cleansing Oil
$17
MAC Cosmetics
Lip Pencil
$25
MAC Cosmetics
Strobe Beam Liquid Blush
$30
Madison Reed
The Great Cover Up Root Touch Up + Brow Filler
$36

Maison Louis Marie
No.04 Bois de Balincourt Hand Cream
$22

Maison Margiela
Fragrances Replica Beach Walk Eau de Toilette
$89
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Make Up For Ever
Super Boost Lip Gloss
$26

Makeup By Mario
SoftSculpt Bronzing & Shaping Serum
$36

Malin+Goetz
Otto Candle
$68

Margaret Dabbs London
Nail Strengthening Treatment
$22

Maria Nila
Texture Spray
$32

Maybelline New York
Build-A-Brow 2-in-1 Brow Pen
$13

Maybelline New York
Super Stay Lumi-Matte Foundation
$16

Merit
The Uniform Tinted SPF
$48

Merit
Bronze Balm Sheer Sculpting Bronzer
$30

Milk Makeup
Hydro Grip + Glow Primer
$30

milk_shake
Icy Blond Shampoo
$28

milk_shake
Icy Blond Conditioner
$28

Minimalista
The Grand Clip
$24

Moon Juice
Acid Potion
$42

Morgan Taylor
Strip Ease Nail Lacquer Remover Pot
$8

Muri Lelu
Grass Nuit Rebirth Retinoid
$135

N8iV Beauty
Móyla "Moon" Polish Exfoliant
$80
Nair
Cocoa Butter Body Cream Hair Remover
$6
Nars
The Multiple
$40

Nécessaire
The Body Lotion
$30

Nécessaire
The Lip Balm
$28

Nette
Laide Tomate
$82

Neutrogena
Ultra Sheer Body Mist Sunscreen Broad SPF 70
$25
Neutrogena
Collagen Bank Moisturizer
$20

Nexxus
Hy-Volume Lifting Cloud Foam
$16

Nutrafol
Skin Clear Skin Nutraceutical
$88

NYX Professional Makeup
Buttermelt Blush
$10
Oak Essentials
Dream Bath Soak
$45

Obagi Medical
Professional-C Serum 20%
$155

Olaplex
No.10 Bond Shaper Curl Defining Gel
$32
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Olive & June
The Gel Mani System
$81
OPI
Natural Nail Base Coat*
$12
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Oral-B
iO Series 5 Electric Toothbrush
$100

Oribe
Serene Scalp Densifying Conditioner
$55
Ortega
Liquid Icon Hyper Gloss
$18
Osea
Undaria Algae Body Oil
$52

Ouai
Wave Spray
$30

PaintLab
Press-On Nails
$9.97

Palmer’s
Coconut Oil Formula Brazilian Coco Firming Oil
$14

Panasonic
Portable Cordless Water Flosser
$50

PanOxyl
Acne Treatment Bar
$9

Pantene
Miracle Rescue 10-in-1 Multitasking Spray + Keratin
$13
Pat McGrath Labs
Dramatique Mega Lip Pencil
$29
Pat McGrath Labs
LiquiLust: Legendary Wear Lipstick
$34

Patrick Ta Beauty
Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
$58

Patrick Ta Beauty
Major Sculpt Dual-Ended Sculpting Brush
$45
Pattern Beauty
Hydration Shampoo
$26

Peach Slices
Redness Relief Calming Cream
$20

Penhaligon's
A Kiss of Bliss Eau de Parfum
$205

Personal Day
Full Clarity Cleansing Powder
$24

Philips
Sonicare 9900 Prestige
$380

Phlur
Rose Whip
$99
Poppy & Pout
Sweet Mint Exfoliating Lip Scrub
$15

Prequel
Universal Skin Solution Dermal Spray
$14

PSA Skincare
Follow The Light Multi Acids & Vitamin C Peel
$46
Rare Beauty
Soft Pinch Matte Bouncy Blush
$27
Real Techniques
Miracle Complexion Sponge
$14

Reverie
Hymn Hair Gel
$36

RevitaLash
Cosmetics RevitaBrow Advanced Eyebrow Conditioner
$60
Revlon
Super Lustrous Glass Shine Balm
$10

Revlon
One-Step Volumizer Plus
$37
RoC
Retinol Correxion Line Smoothing Eye Cream
$22
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Rose Ingleton MD
SuperFruit Brightening Cleanser
$38

Rpzl
The Morgan Stacked Cuff
$30

Saie
The Double Brush
$32

Sally Hansen
Insta-Dri Nail Polish
$6

Salt & Stone
Saffron & Cedar Body Mist
$45

Sarah Creal Beauty
The Ultra-Soft Concealer Complexion Blush
$58

Sarah Creal Beauty
Face Flex Concealer and Complexion Enhancer
$58

Schick
Hydro Silk TrimStyle Razor
$15

Secret
Clinical Invisible Solid Antiperspirant Completely Clean
$14

Seen
Body Wash, Fragrance Free
$24

Shani Darden Skin Care
Triple Acid Signature Peel
$125

Shea Moisture
Coconut and Hibiscus Define & Shine Edge Gel
$8

Sidia
Braless The Body Serum
$54

Skinfix
Barrier+ Triple Lipid-Peptide Cream
$54

Skintimate
Fragrance Free 2-in-1 Shave Oil + Moisturizer
$9
Smashbox
The Original Photo Finish Smooth & Blur Primer
$35
Sol de Janeiro
Rio Radiance SPF 50 Body Spray
$32

Sonsie
Multi Moisture Cream
$48

Squigs
Gooseberry Delight Hydrating Shampoo and Conditioner with ShineShield Complex
$56

St. Ives
Rose & Aloe Micro-Exfoliant
$5

Suave
Hyaluronic Infusion Moisturizing Conditioner
$4.84

Suave
Hyaluronic Infusion Moisturizing Shampoo
$4.84
Supergoop
Play Everyday Sunscreen Stick SPF 50
$32
T3
CurlWrap Auto-Rotating Curling Iron
$210

Tarte
Maracuja Juicy Lip Stain Liner
$23
Tatcha
The Brightening Eye Cream
$65

Tek
Wide-Tooth Comb With Wooden Handle
$26

The Hair Edit
Old Money Satin Bow Claw Clip
$16
The Inkey List
Glycolic Acid Exfoliating Body Stick
$20
The Wet Brush
Original Detangler
$10.99

Then I Met You
Bong2 Bounce Cream
$46

TheraBreath
Whitening Fresh Breath Oral Rinse
$11

Theraface
Depuffing Wand
$120

Tide
Free & Gentle Liquid Laundry Detergent
$23
TIRTIR
Mask Fit Makeup Fixer
$14

Tom Ford
Beauty Architecture Soft Matte Blurring Foundation
$95

Topicals
Clearly Clarifying & Calming Mist for Acne-Prone Skin
$26

Tory Burch
Sublime Eau de Parfum
$125

Tree Hut
Lotus Water Serum-Infused Hand Wash
$5

Trudon
Médie Liquid Soap

True Botanicals
Chebula Multi-Corrective Eye Patches
$75
Tweezerman
Slant Tweezers
$25

Tweezerman
Promaster Lash Curler
$26
Ulta Beauty Collection
Dual Ended Finishing Powder Brush 144
$20

Ulta Beauty Collection
Too Cheeky Lip & Cheek Color Stick
$12

Ultra Violette
Vibrant Screen SPF 50 Water Resistant Face and Body Sunscreen
$30
Vacation
Orange Gelée SPF 30 Sunscreen Gel
$25

Valentino Beauty
Spike Valentino Buttery Matte Lip Color
$48

Vaseline Lip
Therapy Advanced Healing Tube
$9

Versed
Doctor’s Visit Instant Resurfacing Mask
$19

Victoria Beckham Beauty
21:50 Rêverie Eau de Parfum
$200
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Volition
Getaway Glow SPF 30 Radiant Sunscreen
$45

Voluspa
Baltic Amber
$38

Wavytalk
Multi Curl
$48

Weleda
Skin Food Hydrating Face Mist
$21

Wella Professionals
Ultimate Smooth Miracle Oil Serum
$25

Westman Atelier
Face Trace Contour Stick
$48

Wet n Wild
Lip Oil
$6

Women's Rogaine
5% Minoxidil Unscented Foam
$30

Wyn by Serena Williams
Featuring You Hydrating Skin Enhancing Tint SPF 30
$29

YSL Beauty
Lash Clash Extreme Volume Mascara
$34

ZIIP
HALO
$400
Zoya
Ultra Glossy Seal Top Coat
$17
Zoya
Remove+ Nail Polish Remover
$12